Use Your Traffic Statistics
Knowing where people are coming from when they visit your site, along with what pages they visit, how long they stay on your site, and other relevant information, forms an important part of your strategy. It amazes me how many people overlook this simple, but obvious requirement. How can you make improvements to your site if you have no idea how the site is being used?
Installing a package that collects, collates and analyzes your web site traffic should be an essential part of your ongoing site improvement strategy. It forms the basis of your understanding what is working on your site and what isn’t. It also provides an excellent means for determining what ads, backlinks, articles, blogs and so forth are bringing traffic to the site. If you are paying for an ad that only gives you a few hits a month, it’s time to jettison that ad.
There are a number of packages available to you that work with both ASP and PHP. Others are script independent. Some of these are free, some aren’t. My personal favorite is Traffic Facts. There is a small fee for this product, but in my opinion it is worth every penny. You can also check places such as http://www.aspin.com/ or http://www.hotscripts.com/ for ASP and PHP scripts.
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